3–4 short capability statements

• No explanations, no process, no deliverables

Example structure:

• Architectural lighting & electrical design

• Art, exhibition & installation lighting

• Advisory, peer review & early-stage thinking

👉 This answers: “Can they actually do my kind of project?”

SERVICES (Secondary)

Job: Clarity + reassurance + scope control

Lives here:

• Lighting design (architectural / exhibition / temporary)

• Electrical design integration

• Advisory / peer review

• What’s included vs excluded

Not on Home because:

• Lists reduce perceived value if shown too early